Blog – Mantra Public Relations

Public Relationship Advice: Are You Ready to Commit?

November 22, 2019

Recently, after several in-depth conversations with a potential client – an established accessories company in the process of selecting a PR partner for the very first time – they asked if we would work on a month-to-month contract. For a moment, the question swept me

7 Reasons Advance PR Plans Fail

October 11, 2019

We've been in the PR business for 30+ years and during that time we've written hundreds of advance PR plans for potential clients needing reassurance that they were selecting the best PR partner, or believing the preliminary plan was an expected part

It’s Never Too Late to Say “I’m Sorry”

September 17, 2019

When it comes to saying “I’m sorry,” sooner is always better, particularly in the PR world. But just because 50 years may have passed since a regrettable incident, statement or stance occurred, it doesn’t mean an apology still isn’t necessary.

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