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What Makes an Effective Pitch (And It’s Not What You Think.)

Crafting an effective media pitch involves storytelling, but in an abbreviated way and always with the all-important strategic hole. Once you’ve determined what and to whom you will be pitching, identifying the critical timeliness component, and run it through the “why this, why now?” test to prove its newsworthiness, it’s time to start telling the story. But wait…